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| August 12, 2014
Apple debuts new 'Your Verse' iPad TV ads featuring Beijing musicians and Detroit activist
Earlier today, Apple added a couple of new stories to the official webpage of its ongoing "Your Verse" campaign for the iPad. Now, the company has debuted two new TV ads for those stories. One of the ads, shown right below, features the Beijing-based electropop musicians of Yaoband, who use iPads to capture, record, and perform their innovative music. Yaoband's favorite iPad apps include Figure, iMPC, iMaschine, Music Studio, MIDI Designer Pro, Logic Remote, and Weibo. If you can't see the video embedded above, please click here. The other ad, embedded below, features Jason Hall, the cofounder of the Slow Roll city bike ride. Hall "inspires thousands of people to witness the revitalization of Detroit from two wheels" with the help of his iPad and his favorite apps, including Phoster, Penultimate, Prezi, Facebook, Facebook Pages Manager, and The Weather Channel. If you can't see the video embedded above, please click here. Yaoband and Hall join the marine biologist, the two world-class mountaineers, the high school trainers, the Bollywood choreographer, the travel writer, and the music composer who have previously been featured by Apple in its "Your Verse" campaign for the iPad. The campaign was launched by the company last January to highlight the iPad's various capabilities across various settings and disciplines. It began with a sweeping 90-second ad that features a voiceover speech from the film "Dead Poets Society," delivered by the late and great Robin Williams: If you can't see the video embedded above, please click here.