It has been a busy day for Apple TV news. First, Cupertino reintroduced the iTunes Festival channel. Now, Apple has added Showtime Anytime to the “hobby” device.

Long available on iOS devices, Showtime Anytime is a companion to the Showtime premium cable network. As such, you’ll need to subscribe to the network through a participating cable or satellite provider to access all of the available content. Some free content is available to non-subscribers, however.

Showtime Anytime features a number of popular original programs including “Masters of Sex,” “Homeland,” and “Nurse Jackie.”

Earlier this month, NFL Now arrived on Apple TV. The freemium channel offers highlights, original content from NFL media and the 32 football teams, live press conferences, and more. For an additional $1.99 per month, viewers can subscribe to the NFL Now Plus service, which gives fans instant in-game highlights from each 2014 matchup.

Apple TV is just one of the ways you can view live performances from this year’s iTunes Festival which kicks off next week. The festival is also going to be streaming for free on Mac, PC, and iOS devices. The official iTunes Festival app is available to download on the App Store.

First held in 2007, the iTunes Festival is free to attend. Tickets are awarded to winners of competitions run by Apple and its local media partners. This year’s performers include Maroon 5, Sam Smith, Ed Sheeran, and many others.

For more Apple TV news, see: Apple TV supplies can’t keep up with demand thanks to $25 iTunes gift card promotionThe AppAdvice week in review: 5 questions about Apple’s new products, and The Apple TV UI receives an iOS 7-like revamp in new beta software.