MasterCard goes for a home run with the first 2 Apple Pay ads
During last night’s first game of the World Series, MasterCard began airing a series of ads for Apple Pay and the iPhone 6. The ads are the first for Cupertino’s mobile payment system, which first went online earlier this week. Not surprisingly, the ads feature baseball stars.
Here is the first ad, featuring Mariano Rivera and Tommy Lasorda:
The second one stars George Brett:
MasterCard’s Apple Pay push extends to the two stadiums hosting this year’s World Series: Kauffman Stadium for the Kansas City Royals and the AT&T Park for the San Francisco Giants.
As Aldrin Calimlim noted earlier in the week, MLB’s Apple Pay ballpark integration allows MasterCard credit and debit card holders to make NFC- and Touch ID-enabled contactless payments for items from food and beverage concessions at the stadiums.
MLB is also expected to integrate Apple Pay into the MLB.com At the Ballpark app to enable purchasing of tickets for the 2015 season, which are scheduled to be available beginning next month.
See also: An Apple Pay loyalty program could arrive in time for the holiday shopping season, Apple Pay is already working abroad with US-based credit cards, and Does your bank card already support Apple Pay?
