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Apple updating 'Shot on iPhone' ad campaign with iPhone 6s photos
Spectacular photos shot on iPhone 6s and iPhone 6s Plus are the focus of Apple’s latest worldwide marketing push for its latest handsets.
| February 1
New Apple TV ad touts apps as 'the future of television'
The new ad highlights the Apple TV's ability to run a variety of apps thanks to its new tvOS operating system and integrated App Store.
| December 9
Hands-free Siri assists 'Iron Man' director in Apple's new iPhone 6s ad
Apple has just come out with yet another video ad for iPhone 6s that touts the device’s always-on hands-free “Hey Siri” feature.
| December 4
'Hey Siri,' show me Apple's new 'Ridiculously Powerful' ads for iPhone 6s
In time for the holiday, Apple has just debuted a couple of video ads for the iPhone 6s.
| December 2
Apple's new ad suggests 'A Great Big Universe' awaits on iPad Pro
Apple has just debuted a new TV ad for the iPad Pro, ahead of the device’s launch later this week.
| November 10
Amid declining tablet sales, Apple launches 'Everything changes with iPad' ad campaign
Apple has launched a new advertising campaign that’s built around the tagline, “Everything changes with iPad.”
| May 7
Apple continues to highlight importance of China as growth market with new video ad
Apple has just debuted a new video ad in China, its most valuable growth market.
| February 2
Apple takes us behind the scenes of its holiday-themed ad, 'The Song'
Apple has just shared a new video showing the making of its recently released holiday-themed TV ad.
| December 18
Apple tugs at heartstrings with new holiday TV ad 'The Song,' featuring Mac, iPhone and iPad
"With a Mac, iPhone or iPad you have the power to create thoughtful, emotional gifts and memories that transcend time."
| December 15
'Change is in the Air' and in Apple's new ad campaign for iPad Air 2
The ad heralds a significant change in Apple's marketing campaign for its flagship tablet.
| December 8
Apple's new TV ad highlights 'Voice Text' feature of iPhone 6 and iPhone 6 Plus
Apple has debuted another TV ad for the iPhone 6 and the iPhone 6 Plus featuring Jimmy Fallon and Justin Timberlake.
| November 27
Apple touts Continuity calling and A8-powered gaming in new TV ads for iPhone 6
Apple is back with another pair of TV ads for the iPhone 6 and the iPhone 6 Plus featuring Jimmy Fallon and Justin Timberlake.
| November 25
Apple taps into 'The IT Crowd' for UK versions of iPhone 6 ads
The U.K. versions of Apple's "Duo" and "Health" ads for the new iPhones feature the voices of Richard Ayoade and Chris O'Dowd.
| October 14
Apple shows iPhone 6 and iPhone 6 Plus in their actual sizes in new print ad campaign
Apple has just launched a print ad campaign that advertises its new "bigger than bigger" iPhones in their actual sizes.
| September 24
Apple launches new duo of iPhone 6 ads featuring Justin Timberlake and Jimmy Fallon
Justin Timberlake and Jimmy Fallon are back in two new iPhone 6 ads titled "Huge" and "Cameras."
| September 23
Apple's 'Misunderstood' TV ad for iPhone 5s wins Emmy for Outstanding Commercial
Apple has just won an Emmy award for Outstanding Commercial for its holiday-themed TV ad for the iPhone 5s.
| August 18
Apple debuts new 'Your Verse' iPad TV ads featuring Beijing musicians and Detroit activist
Apple has debuted two new TV ads for the two new stories in its ongoing "Your Verse" campaign for the iPad.
| August 12
Former Nike exec and Angela Ahrendts colleague is Apple’s new digital marketing director
Apple's new digital marketing director previously served as the social media chief for both Nike and Burberry.
Bryan M. Wolfe
| August 4
Apple's new ad showcases how the iPhone 5s helps people live their 'Dreams'
Apple has just debuted a new TV ad for the iPhone 5s, titled "Dreams."
| August 2
Apple celebrates 'all the many ways people love the MacBook Air' in new 'Stickers' TV ad
Apple has just debuted a new TV ad for its MacBook Air line of ultraportable notebook computers.
| July 22
Apple's In-House Commercials Not Performing As Well As Ads From Longtime Collaborator
Apple's in-house commercials — as opposed to ads from TBWA\Chiat\Day — are apparently not faring so well among audiences.
| July 1
Go, You Chicken Fat, Go! Apple Focuses On Fitness In New iPhone 5s TV Ad
Apple has just debuted a new TV ad for the iPhone 5s.
| June 5
New Lyft Parody Has Everything You'd Expect In An Apple Ad
You'll absolutely love this new Apple parody ad from Lyft.
Bryan M. Wolfe
| May 7