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Charity
Free Magazine Charges Subscription Fee And Gives It To Charity

Free Magazine Charges Subscription Fee And Gives It To Charity

TRVL free Travel Magazine had a dilemma. It was a well-regarded iPad-exclusive magazine. Management knew that Apple Newsstand would do wonders for their readership. At the same time, due to its software partner, it could not get on Newsstand without offering a paid subscription, and they did not want to charge their readers.

Lenny Liang