There have been countless books on Apple (including Walter Isaacson's acclaimed biography of the late Steve Jobs). However, one new title - "Insanely Simple: The Obsession That Drives Apple's Success" - promises to be different. This is because the book has been written by Ken Segall - an Apple veteran, who worked as an agency creative director under Steve Jobs from NeXT onwards. He's also served time at Dell, Intel and IMB - so he knows exactly what it is that makes Apple better than the rest.
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