Articles Tagged ‘Insanely Simple: The Obsession That Drives Apple's Success’
-
Former Apple Marketing Man Talks About The Passion That Drives Our Favorite Company
BY Joe White on Wed August 08th, 2012
Check out this interview with Ken Segall, who shares some of the secrets of Apple's success.
Continue reading → -
Steve Jobs' Unique Leadership Continues To Guide Tim Cook, Apple, Industry Itself
BY Andy Faust III on Tue April 03rd, 2012
Ken Segall outlines eight ways that Steve Jobs' unique leadership style continues to define everything that Apple is.
Continue reading → -
Upcoming Book By Apple Insider Focuses On Apple's Obsession With Simplicity
BY Joe White on Thu February 16th, 2012
There have been countless books on Apple (including Walter Isaacson's acclaimed biography of the late Steve Jobs). However, one new title - "Insanely Simple: The Obsession That Drives Apple's Success" - promises to be different. This is because the book has been written by Ken Segall - an Apple veteran, who worked as an agency creative director under Steve Jobs from NeXT onwards. He's also served time at Dell, Intel and IMB - so he knows exactly what it is that makes Apple better than the rest.
Continue reading →
