A few days ago, Apple released a new beta version of iTunes 10.5 that included support for iTunes Match. Once developers had chance to activate the feature, it became apparent that this was unlike the iTunes Match feature mentioned by Steve Jobs as the company's "one more thing" back in June, at WWDC. Namely, in iOS 5 beta 6 (with iTunes 10.5 beta 6.1), Apple fans could stream music to their iOS device using iTunes Match.