Articles Tagged ‘marketing’
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Is AT&T Really Pushing Its Nokia Exclusive Harder Than The iPhone?
BY Andy Faust III on Tue April 10th, 2012
One report says Ma Bell's spoiling her newest darling with more marketing money than the household's biggest breadwinner.
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Apple Reportedly Restricting White iPhone Marketing Among Third Party Apps
BY Andy Faust III on Fri February 03rd, 2012
Apple could be gearing up to crack down on app advertisements featuring the white iPhone.
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How To Market Your App: Five Tips From Marco Arment
BY Andy Faust III on Fri December 09th, 2011
Marco Arment is an industrious guy. When not hard at work on his massively popular Instapaper service, he's busy posting insight to his personal blog and refining its custom-built Second Crack engine. And when he's
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Apple Drawing Attention Away From Free Apps
BY Scott Grizzle on Thu August 19th, 2010
While the App Store's "Top Apps" charts have always given equal billing to both free and paid apps, it appears that the equality has finally come to an end.
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Apple Running Some Unexpected AdWords Campaigns For The iPad
BY Alexander Vaughn on Sat July 10th, 2010
You would think the iPad is so popular and overwhelmingly present in the media that Apple has almost no need to advertise it, or at least, no need to worry about such competition as the Dell Streak. Well, it isn't so apparently.
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From the Diary of an App Developer: To Demo or Not to Demo?
BY Adam Blair on Thu June 17th, 2010
Now that you've mostly programmed your application, it's time to make a choice: To demo or not to demo? This in an incredibly important decision, especially when it comes to marketing. Today, I'll help you make up your mind.
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History Repeats Itself With iWanted Rich, Still Sells Two $450 Copies
BY Alexander Vaughn on Fri February 26th, 2010
iWanted Rich, the new spin of the I Am Rich concept that we've mentioned last month has been finally pulled by Apple. As a reminder, iWanted Rich was a $1 app that came with the promise
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What Are Apple's Senior Vice President of Marketing Favorite Apps
BY Alexander Vaughn on Sun December 06th, 2009
We've told you earlier today about the App Store piece in today's NYTimes, well the journalists took advantage of the occasion to ask Phil Schiller what are his favorite apps and here is what he
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Robbie Williams Gets His Own Racing Game App To Promote His Last Album
BY Alexander Vaughn on Sat December 05th, 2009
It seems like the music industry believes always more in iPhone apps for marketing purposes, it's like a new trend. After Lady Gaga or Britney Spears it's now Robbie Williams' turn to try promoting his
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App Store Insider: Marketing Apps With Promotional Videos
BY Tyler Tschida on Thu June 04th, 2009
I have said it before in a few of my previous posts and articles, but to drive the point home I will say it again. Everyday we get tons of emails from developers, from first
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iPhone Dominates Competition In All App Related Categories
BY Tyler Tschida on Wed April 22nd, 2009
A recent research study by the mobile analytics firm Flurry basically reaffirms what we already know, the iPhone dominates all of its competitors, at least from an applications standpoint. These findings, published by ReadWriteWeb, indicate
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Pocket Rejection - App Store Submission Troubles Hit Home
BY AJ Craig on Wed March 04th, 2009
We hesitate to write an article about ourselves, however we have recently been placed in the very same position that many iPhone developers have unwillingly found themselves while submitting an app. It is expected that
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New Interactive & iPhone Exclusive Web Ads
BY Andrew Robinowitz on Tue September 23rd, 2008
We all know that mobile advertising, though still in its infancy, is poised to overtake the world of marketing. PointRoll, an advertising provider, thinks likewise, unveiling a new campaign at the CTIA Wireless conference earlier
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