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Google launches Primer app for iOS to help startups learn lessons on marketing
Google continues to expand its presence on iOS with yet another new release on the App Store.
| October 10
Apple Hires Wolff Olins CEO Karl Heiselman To Join Its Marketing Team
Apple has made another interesting marketing hire.
| April 12
Apple's Former Marketing Chief Talks Steve Jobs In A Recent Interview
One of Apple's former VPs has described what it was like working under Steve Jobs.
| March 18
Is AT&T Really Pushing Its Nokia Exclusive Harder Than The iPhone?
One report says Ma Bell's spoiling her newest darling with more marketing money than the household's biggest breadwinner.
A.T. Faust III
| April 10
Apple Reportedly Restricting White iPhone Marketing Among Third Party Apps
Apple could be gearing up to crack down on app advertisements featuring the white iPhone.
A.T. Faust III
| February 3
Apple Running Some Unexpected AdWords Campaigns For The iPad
You would think the iPad is so popular and overwhelmingly present in the media that Apple has almost no need to advertise it, or at least, no need to worry about such competition as the Dell Streak. Well, it isn't so apparently.
| July 10
From the Diary of an App Developer: To Demo or Not to Demo?
Now that you've mostly programmed your application, it's time to make a choice: To demo or not to demo? This in an incredibly important decision, especially when it comes to marketing. Today, I'll help you make up your mind.
| June 17