PlayUp app gets ready to help you celebrate the Olympics in a terrific new way.

PlayUp, the first social network app exclusively for sports fans, socializers and gamers, announced today it has teamed up with college basketball legends Jay Williams of Duke University, Al Horford of the University of Florida, and Brandon Knight of the University of Kentucky, for the 2012 Final Four commencing on Saturday.

PlayUp has recently announced the launch of the first mobile social network enabling sports fans to follow their choice of thousands of live games in real time. Plus, the PlayUp - Where Sport Gets Social app offers fans one place to chat about those games that interest them the most with anyone around the world.