When you think of Disney, you probably think of The Magic Kingdom, Mickey Mouse, and your favorite Disney movie. At the end of the day, however, Disney, like every other publicly traded company, has one goal and that is to make money. Case in point, the “free” Hidden Objects: Gardens of Time game available in the App Store.
Freemium is certainly present in the App Store, but it is based on business model that isn’t as reliable or straightforward as paid apps. Compounding this is the demand of customers to get free content from the Web.
A lawsuit has been filed against Apple for allowing kids to make in-app purchases without parental permission. The suit, filed by Garen Meguerian of Pennsylvania, blames Apple for "unlawful exploitation of children."
Faced with a possible FTC investigation and growing concerns by consumers, Apple has implemented a new policy regarding how purchases are made within apps. The changes became effective with the new iOS 4.3 update and address how in-app purchases are approved.
This isn’t surprising: The Federal Trade Commission is expected to review Apple’s in-app purchase system. This comes after the company has been heavily criticized for how easy it is to make purchases, especially for children.
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