7-iCollection

7-Eleven 推出全港首個結集虛擬實境AR(Augmented Reality)技術以及使用iPhone搜集精品的免費軟件 – 7-iCollection，讓你隨時隨地捕捉及收藏喜愛的精品

主要功能:

用家可以走到街上7-Eleven店舖前，打開軟件內的「AR逐個捉」，把iPhone相機鏡頭對準7-Eleven店舖舖面，螢幕即會顯示該期之推廣換購精品。用家只要瞄準精品，輕輕shake一shake iPhone，就可以捕捉鏡頭前的虛擬精品，隨即收藏於「私家珍藏」。

每間7-Eleven店舖舖面隱藏了不同款式的精品，想儲齊一套，就要去多幾間7-Eleven或者經藍芽同朋友交換! 集齊指定數目之精品後，更有機會得到虛擬別注版!

7-Eleven launches the first iPhone application, 7-iCollection, which makes use of AR (Augmented Reality) Technology to collect promotion premiums via iPhone in Hong Kong, allowing you to review the promotion premiums anytime anywhere

Main Features:

After opening the “AR Catcher” of the application, promotion premiums will be shown on users’ iPhone screen once they aim the camera lens at any 7-Eleven store front on ground. Slightly shake their iPhone to catch the premium and it will be stored in “Collections”.

Different premiums are concealed in different 7-Eleven stores. Visit more 7-Eleven stores to catch them all or exchange them with your friends. You may get a special virtual edition after catching the whole series!