Query-Point

Our app gives you access to a world of information from signs.

Query-Point® is a proximity marketing platform that allows consumers to “pull” information from signs that are nearby through the use of the app. The information is placed into the directory by or on behalf of the sign’s stakeholder or advertiser.
The consumer accesses that information by saying what is written on the sign (the keywords) into the app and the system responds with audio information first, and supplemental information simultaneously through the app. That information may include web links, pictures, contact information and video. The advertiser may also provide directional mapping. This info is easily shareable on social media, and via text or email.

For convenience and safety, for most categories, this exact information is obtainable by clicking on the icon representing the sign being viewed found on the map in the app.
The icons on the map are filterable by category. Ask or click for information and result will be in your “history” in the app. As an added value for advertisers, each listing also has a QR code that will link to the same information on Query-Point® for use both on signage and in printed materials.

General Keywords will access only the specific sign viewed:

Real Estate: The keywords are both the name of the real estate company and the name of the agent representing the property.
Local Businesses and Contractor service businesses: The keyword is the name of the business as seen on their sign.
Billboards, bus bench and display advertising: The keywords are typically the brand name but could also be the advertiser’s slogan or another word seen on the display.
Historic markers and properties: The keywords are the title of the marker or property is.
Government services: The keywords could depend on the type of sign.
A zoning change sign might be accessed by the keyword “zoning”.
A public works sign might be accessed by the keyword “public works”.
A welcome to Tennessee sign might be accessed by the keyword “Tennessee”.
Names of schools, public buildings and parks could be keywords. This pattern holds true for Federal, State and Local level government.
Churches and other houses of worship: The keyword would be the name of the entity.
I Support: The keyword would be the name of the organization.
Remember My Life: The keyword would be the name of the loved one.
Charities and Politicians: The keywords would be their name.

The platform features Short Cut Keywords that represent 14 of our 15 categories of service:
• Real Estate: “Hey House”
• Billboard advertising: “Hey Billboard”
• Contractor Service Business promotion: “Hey Contractor”
• Government sponsored signs: “Hey Government”
• Garage sale, Congratulations, Lost Dog, etc. signs: “Hey Pop Up”
• Bus Bench advertising: “Hey Bus Bench”
• Local 501c3 Charity: “Hey Charity”
• Historical markers: “Hey Marker”
• Airport, Mall or Street Furniture display advertising: “Hey Display”
• Political candidates, state and local: “Hey Candidate”
• Churches and houses of worship: “Hey Prayer”
• Memorial for a loved one: “Hey Remember”
• Support school, church, sports team or cause: “I support”
• Local businesses do not have a short cut keyword but “Hey Local” identifies them as being in our directory.

Short Cut Keywords grab info from all signs in the category that are within the Geo-Fence of the person making the request.


Cost
The app is free to users.
For advertisers, the basic service can be free for most categories. There are different levels of services and costs for each of the categories of signage.

Learn more from PDF tutorials available from our website.
www.query-point.com
Reach out to us at info@query-point.com with any comments, questions or suggestions.