Tera | Shop healthy made easy

Welcome to Tera, the app that empowers you to shop healthy by matching you with brands & products that are better for your health, preserve our beautiful planet, & promote social impact.

Becoming a conscious consumer has never been more critical, as the average person is exposed to over 100 hazardous chemicals daily. Even so-called "green" products have toxins that may harm you & the environment.

Plus, the lack of government oversight is alarming. According to the EPA, of the more than 40,000 chemicals used in consumer products in the United States, less than 1% have been rigorously tested for human safety.

As we all know, increased chemical exposure in our food, water, air, & just about everything we buy online or at the store has been linked to skyrocketing rates of disease & ecological degradation, poisoning our health & polluting the biosphere.

Of course, toxins are only part of the story. 1 in 10 U.S. adults has a food allergy, factory farming is destroying nature while causing unimaginable animal suffering, & in the past 50 years, humans have consumed more resources than in all previous history, resulting in towering landfills & record levels of plastic pollution.

So, in addition to flagging toxic ingredients, we desperately need an app that will inform us if a product has any allergens & if it is vegan, cruelty-free, & zero waste.

Shopping for such products can be challenging, time-consuming, & downright confusing. Who has the time to research & analyze everything they buy based on the ingredients, nutrition levels, and not just the manufacturer's claims? Well, we do!

That’s why we created Tera - to help you identify the bad stuff in your routine products & find better alternatives to replace them, made by conscious brands who prioritize their customers over profits.

That’s right. We’ve done all the work for you! Our team has reviewed over 250,000 products (and counting), collecting data on each one & then analyzing their ingredients so that you can shop with peace of mind.

Rest assured that our analysis is always 100% objective. Independent from retailers & brands, Tera remains singularly focused on finding, analyzing, & providing the best products for you & the planet.

You’ll be able to set your Shopping Preferences to create a personalized marketplace unique to your needs, values, & lifestyle. To set these preferences, you’ll select from 20+ product attributes across three categories - Health Impact, Nutrition, Planet Impact, & Ingredient/Allergen Avoidance.

Once you set your preferences, the Tera engine will analyze every product in the database & generate a Product Score based on how many of your chosen attributes match those of the product.

It then uses those Product Scores to create your own unique marketplace where the best product matches are displayed first, allowing you to shop with confidence & convenience! For more detail, you can view the complete list of ingredients to see how & why each is classified as high risk (red), low risk (orange), or no risk (green).

You can also search or scan your favorite products to see how they align with your values, & now you can scan barcodes when browsing retail stores or evaluating your routine products at home!

Our departments include Personal Care, Beauty & Makeup, Skincare, Household & Baby Care, and Food. For every product scored, Tera will recommend a list of better alternatives tailored to your personal shopping profile, which you can purchase on Amazon or directly from the brand, & soon at many other major retailers.

With Tera, it’s never been easier to shop consciously for you, your loved ones, & our beautiful planet. Discover non-toxic & eco-friendly products while saving time & money when you download the app today!