by Joe White
October 19, 2010
7digital, the UK-based digital music retailer, has recently submitted its own "iTunes-competing" iOS application to the App Store. And, while we're not sure whether Apple will approve this rival application, 9to5Mac has recently reported that the two companies are "engaged in positive discussions;" so the outlook may be positive. Not only will 7digital's iOS app offer music playback, but it'll also allow users to purchase music on the go, much like Apple's iTunes application. Obviously, many are concerned that these similarities will force Apple to give the thumbs down; though 7digital doesn't seem too worried. The company has been pretty successful recently: not long ago, it signed a killer deal with O2, and is now the network's official music partner. 7digital has already introduced an app for Android and BlackBerry OS users, the later of which reportedly has over 500,000 installs. In addition to music playback and purchase, 7digital also plans to offer a music streaming service in the future. We've embedded a demo video of the application (below) for you to check out. And, be sure to check back with us, we'll be reporting as soon as 7digital's iOS app is accepted into the App Store (or not).