March 16, 2011
The first iAd of 2011 for the iPad debuts today just in time for this year’s NCAA basketball tournament. Unilever, maker of Men+Care, is behind the ad, which features hard court greats Earvin “Magic” Johnson, John Thompson III, and Bobby Hurley. This is the first such ad since Apple decided to cut the minimum iAd buy in half, from $1 million to $500,000. It follows the last (and only) iAd created for the iPad, for the Tron: Legacy movie, which debuted last December. The iAd’s premiere coincides with the launch of Dove Men+Care Antiperspirants/Deodorants and Sensitive Clean Personal Wash. It features a trivia game that will give users a chance to meet Johnson in person, as well as win tickets to the 2012 NCAA Men’s Final Four in New Orleans. According to CNET, other iAds will be announced soon. Have you seen the iAd yet? Let us know by using the comments below.