Guys, Try Getting Into This Girl's Head [Video]

Just moments after introducing the CFG: Cosmo For Guys app to our readers comes this, the world’s first iPad Head Girl, a new viral campaign that is being used to advertise the new app. First uncovered by our friends at The New Web, the video campaign features a girl wearing headgear made out of four iPads. As she walks around New York City, many look with interest. However, only at the end does someone finally approach her. According to Creative Director Michael Krivicka:

“The concept and analogy here is to show a guy ‘getting inside a girl’s head’ and sort of ‘reading her mind’ by flipping through the magazine pages on the iPad. The reason for that is: it is the first magazine for men that is written by women, so for the first time women are letting guys in on what they think.”

Take a look:

Very interesting, don’t you think? The campaign is the work of NYC-based Thinkmodo. CFG: Cosmo For Guys is available now in the App Store.

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