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Adobe Announces Support For Newsstand

Adobe Announces Support For Newsstand

September 7, 2011
Adobe Systems Incorporated today announced that its Adobe Digital Publishing Suite customers will be able to create magazine and newspaper applications that appear in the Apple Newsstand, which is coming with iOS 5. Claiming more than 600 titles created to date, Adobe’s Digital Publishing Suite now offers full support for Newsstand subscriptions, which for publishers means “greater content discoverability with flexible payment options required by readers,” according to today’s press release. First announced in June, iOS 5's Newsstand will act as a one-stop location to access current issues of a user's favorite magazines and newspapers on both the iPhone/iPod touch and iPad. According to Todd Teresi, vice president and general manager, Media Solutions, Adobe:
“Digital Publishing Suite support for Newsstand will provide Adobe’s publishing customers the ability to deliver engaging content directly to the digital doorstep of subscribers on their iPads.  Adobe technology is fundamental to the transformation taking place across publishing and now readers will be able to easily obtain their magazine and newspaper subscriptions in one location and get access to the latest issue as soon as it is published, further accelerating magazine adoption on tablet devices.”
Publishers will be able to use Digital Publishing Suite to create files that are detected by Newsstand and automatically downloaded to the Newsstand shelf, which is said to eliminate long download times that can present a barrier to reading content on iPad devices. Says Emin Kadi, publisher and creative director at fashion and design magazine, Clear:
“Tablet devices are changing publishing forever and Adobe Creative Suite® 5.5 software and Adobe Digital Publishing Suite helped us deliver an outstanding product in a new digital format. Now, with full support for iOS 5 Newsstand subscriptions, we will be able to further monetize our digital editions and make our content more discoverable.”
Launched in 2010, Adobe Digital Publishing Suite is available in both Enterprise and Professional editions, targeting a wide range of business and media publishers. Publishers will be able to use Digital Publishing Suite to build applications enabled for Newsstand soon after Apple releases iOS 5 and the Newsstand application. Ultimately, what today's news means for iDevice owners is that there will almost certainly be a lot more magazines and newspapers coming online once iOS 5 hits this fall.

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