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Trailr Showcases Total Recall Of Movie Posters And Shows Their Matching Trailers

Trailr Showcases Total Recall Of Movie Posters And Shows Their Matching Trailers

May 23, 2012
The latest iPhone app with a missing vowel in the last syllable of its name, Trailr is an utterly simple mobile tool that lets you search the trailer for a movie just by taking a photo of that movie's poster. I was at a nearby cineplex earlier today to catch the premiere of "Men In Black 3," and I thought of seeing how Trailr performs in the field. I decided on testing the app on the "Total Recall" remake starring Colin Farrell, an upcoming movie whose posters were most prominently displayed around the cineplex. So, I opened Trailr, took a far-from-perfectly-aligned photo of one of the "Total Recall" posters, and voila! After just a few seconds, the app presented the YouTube trailer for "Total Recall." In essence, Trailr serves as a platform for showcasing the impressive image recognition technology developed by the app's creator, LTU Technologies. As it happens, Trailr appears to be a more specific successor to LTU's old search-via-image-recognition app, lookthatup. Trailr is also reminiscent of the Google Goggles feature in Google Search for iOS, although I can assert that Google Googles' formula doesn't work nearly as well as Trailr's. Trailr is available now in the App Store for free. Googling "[movie title] + trailer" and clicking a relevant search result might be noticeably faster than using the app. But I must say that watching Trailr work its image recognition magic within a minute just to deliver my desired movie trailer is far more interesting, not to mention more sci-fi-ish.

Mentioned apps

Free
Trailr
Trailr
LTU technologies
Free
Google Search
Google Search
Google, Inc.
Free
lookthatup
lookthatup
LTU technologies

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