May 23, 2012
The latest iPhone app with a missing vowel in the last syllable of its name, Trailr is an utterly simple mobile tool that lets you search the trailer for a movie just by taking a photo of that movie's poster. I was at a nearby cineplex earlier today to catch the premiere of "Men In Black 3," and I thought of seeing how Trailr performs in the field. I decided on testing the app on the "Total Recall" remake starring Colin Farrell, an upcoming movie whose posters were most prominently displayed around the cineplex. So, I opened Trailr, took a far-from-perfectly-aligned photo of one of the "Total Recall" posters, and voila! After just a few seconds, the app presented the YouTube trailer for "Total Recall." In essence, Trailr serves as a platform for showcasing the impressive image recognition technology developed by the app's creator, LTU Technologies. As it happens, Trailr appears to be a more specific successor to LTU's old search-via-image-recognition app, lookthatup. Trailr is also reminiscent of the Google Goggles feature in Google Search for iOS, although I can assert that Google Googles' formula doesn't work nearly as well as Trailr's. Trailr is available now in the App Store for free. Googling "[movie title] + trailer" and clicking a relevant search result might be noticeably faster than using the app. But I must say that watching Trailr work its image recognition magic within a minute just to deliver my desired movie trailer is far more interesting, not to mention more sci-fi-ish.