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Insanely Simple: The Obsession That Drives Apple's Success
Upcoming Book By Apple Insider Focuses On Apple's Obsession With Simplicity

Upcoming Book By Apple Insider Focuses On Apple's Obsession With Simplicity

There have been countless books on Apple (including Walter Isaacson's acclaimed biography of the late Steve Jobs). However, one new title - "Insanely Simple: The Obsession That Drives Apple's Success" - promises to be different. This is because the book has been written by Ken Segall - an Apple veteran, who worked as an agency creative director under Steve Jobs from NeXT onwards. He's also served time at Dell, Intel and IMB - so he knows exactly what it is that makes Apple better than the rest.

Joe White