Effectiveness Week

Keep up to date with the latest information for #EffWeek, including speakers, the agenda and exhibitor information. EffWeek is an essential event for anyone with a stake in the success of marketing campaigns.

It is the only event on the marketing calendar that focuses entirely on helping marketers and brands make their marketing more effective in the digital era. The culmination of 12 months of original R&D and consultation, the week brings together marketers, C-Suite executives, agencies, media organisations and industry bodies. The aim: to create lasting culture change and position marketing as a key agent of business transformation in the wider business community.

On 9th October, our flagship conference at CodeNode in London will explore four brand new pieces of research as well as hear from a first-class line of up of speakers, marketers and provocateurs. On the 10th and 11th October, our industry partners and the sponsor partners of Effectiveness Week will be running a number of deep-dive, satellite events focusing on the significant areas for brands.

Delegates will end the week with new thinking around:

• Creating a marketing effectiveness culture
• Employing a shared language around marketing
• Getting measurement strategy right with the metrics that matter
• Developing a brief for creativity that works in a multi-platform environment