There’s a lot Apple could learn from competitors when it comes to health and wellness tracking. Instead of reinventing, Apple should pull a Beats and buy one of the biggest names in fitness, Jawbone.
Where we are
Apple’s Health app is natively installed on every iPhone sold. It’s sandwiched between Cupertino’s News and Settings apps. If you’re an Apple Watch owner, you glance at the Health app every day. Thanks to Apple’s HealthKit API, third-party applications and tracking devices can post and read health data from the same location.
Jawbone is just one of the companies that offer a vastly superior health and wellness app. The company’s UP app tracks sleep, activities, and diet. A Smart Coach helps you make better choices through a series of daily, personalized tips. Best of all: you don’t need a Jawbone fitness device to use most of the app’s most valuable tools. Jawbone UP also works across multiple platforms.
Apple’s Health app, meanwhile, has gone through a series of modest changes since first being introduced in iOS 8 in 2014. In iOS 9.3, for example, Apple had made it easier to find third-party apps to track your health and wellness. The app’s dashboard has also evolved and is now much easier to read.
Unfortunately, the app still lacks in major areas. There’s no way to track exercise goals, and motivation tools are nonexistent. A social network is also missing.
Don’t have iPhone? You can’t use the Health app.
What Jawbone would bring
Buying Jawbone would help Apple in many critical areas. First, is the UP app, of course. With full Jawbone integration, Apple Watch users would gain useful tools that have been missing. It could also help bring Apple Watch to Android users.
Second, don’t forget what owning Jawbone fitness trackers would mean for Apple. Not everyone wants to own a smartwatch, which is one of the reasons companies such as Jawbone and Fitness remain popular.
There’s one final reason a Jawbone purchase makes sense for Apple: it would eliminate a Beats competitor. Before fitness trackers, Jawbone was known for its wireless speakers, including the Jambox, Big Jambox, and mini Jambox.
One final note
Earlier this month, Wareable published an interesting article, “It’s all quiet on the Jawbone front.” In the post, the site wonders what the future holds for Jawbone, which has been eerily quiet on the new product front in 2016.
So what about Jawbone? A company that here at Wareable we have a lot of time for but seemingly doesn't appear to match Fitbit or Apple for letting the world know about its devices. When's the last time you've seen a Jawbone TV ad?- Wareable
Couple this with word from The Financial Times that Jawbone’s financial picture is becoming bleak.
Have the stars already aligned, Apple?