Amongst Griffin’s new “coming soon” products for the iPhone is the Clarifi case. As reported by TUAW, this is a polycarbonate case with a little trick up its sleeve. Manufactured exclusively for 3G iPhones, Clarifi actually has a zoom lens that you can toggle into place, allowing you to (supposedly) take crisp and clear close-ups.

From Griffin’s site: “Without Clarifi, iPhone requires about 18 inches to focus properly. Slide Clarifi’s lens into place and you can move in to 4 inches for crisp detail and great pictures.”

Clarifi, which will be priced at $34.99, also comes with cutaways for the power switch, headphone jack, volume controls, and dock connector.