We all know that mobile advertising, though still in its infancy, is poised to overtake the world of marketing. PointRoll, an advertising provider, thinks likewise, unveiling a new campaign at the CTIA Wireless conference earlier this month.
Teaming up with USA Today to market Ford (Flex SUV) and Universal (Coen brothers Burn After Reading film), PointRoll is offering a new breed of rich and interactive media never before seen on a mobile device.
Specifically made for the Apple iPhone's Safari browser, the ads (available at http://iphone.usatoday.com) are fully expandable and include:
video click-to-play (launched in QuickTime)
coupon downloads
integrated mapping technology directly linked to Google Maps
user-initiated click-to-call
Check out some screenshots for the Ford Flex after the bend:
