Amazon Launches iPhone-Optimized Kindle Store

Amazon is really doing their best to ensure that they are the number one eBook reseller.  They have purchased entire companies, created their own devices, and are even supporting competing products just to sell more electronic books.  Today they took it one step further by offering an iPhone-optimized Kindle Store. The new Mobile Safari friendly Kindle Store is available through Amazon's free Kindle for iPhone application, which was launched only  a couple of months ago.  To access the new store, simply launch the application and click on "Get Books," that's it.  The Kindle Store is now able to display everything conveniently on your screen without having to pan or pinch your way to the proper place.

“The response to Kindle for iPhone has been tremendous. Customers love the convenience of accessing their Kindle books whenever and wherever they want, plus the convenience of not having to remember or locate their last page read because Whispersync does that for them,” said Ian Freed, vice president, Amazon Kindle. “The most common feedback we heard from customers was that they wanted a better experience for purchasing new Kindle books from their iPhones. We’ve been working hard to respond to that feedback with a new web site optimized for Safari on iPhone and we’re excited to do that today.”

Don't forget, when iPhone OS 3.0 launches with in-app purchases, there will be the possibility of purchasing books through the application itself.  The only question would be, would Amazon be willing to allow Apple to take their 30 percent cut? No matter what happens in the future, it's refreshing to see a company not forcing us into purchasing their other products to utilize a service.

Mentioned apps

Related articles