Apple Thinks That The Approval Process Makes Developers Happy

With all the fuss around the App Store approval process lately, Apple decided it was time to make some PR and sent Phil Schiller, its SVP of Worldwide Product Marketing, to talk with the press (BusinessWeek actually) and give us some (prepared) answers. Overally his message is that Apple just wants to provide a complete solutions for both developers and customers, something that "just works" and takes care of the safety and the billings. Furthermore he believes that developers are actually happy to have Apple supervise them :

Most [applications] are approved and some are sent back to the developer. In about 90% of those cases, Apple requests technical fixes—usually for bugs in the software or because something doesn’t work as expected. Developers are generally glad to have this safety net because usually Apple’s review process finds problems they actually want to fix

So apparently everything is going great and the fuss comes from a few dissatisfied haters, loud enough to cover a largely satisfied mass, a little bit like when it comes to AT&T's network coverage... I don't know if this really is the situation... Anyway, would you prefer freedom or safety? [via TechCrunch]

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