Google To Acquire AdMob For $750 Million

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We heard about Google planning to expand its mobile advertising business lately and it seems like they concretized this today with the acquisition of AdMob. As a reminder AdMob is a mobile advertising company whose success has been strongly linked to the iPhone's arrival as they were the first to provide "in-app" ads. After starting on jailbreak apps they transitioned directly to AppStore when it opened. With this acquisition Google wants to expand its focus from search to in-app and web display ads and buying AdMob is indeed a very interesting move, here is what Google announced:

The deal will bring new innovation and competition to mobile advertising, and will lead to more effective tools for creating, serving, and analyzing emerging mobile ads formats.

This deal will benefit developers, publishers, and advertisers by improving the performance of mobile advertising, and will provide users with more free or low-cost mobile apps.

The mobile advertising space will remain highly competitive, with more than a dozen mobile ad networks. The deal is similar to mobile advertising acquisitions that AOL, Microsoft, and Yahoo have made in the past two years.

AdMob's team is thrilled by the acquisition and is very happy to join Google's staff as they share a very similar culture, AdMob is present in over 15,000 websites and applications for a total of over a 125 billion impressions served. This probably won't affect us customers much but it could possibly increase the number of ad-supported apps in the long-run. [via GigaOM]

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