In-App Purchase Performance And App Stores' Average Prices
In a report published by Distimo earlier this week we are finally getting some more data about the App Store and In-App purchases. It will probably come to you as no surprise that actually, the more addicting your app is, the more likely you are to extend your customers share of wallet.
First of all they compiled the average prices of the top 100 apps in the main three App Stores and actually confirmed what we already knew; Apple's App Store is cheaper than its competitors, this probably because of a stronger competition and the most expensive store is RIM's App World that actually sets a $2.99 minimum price for its apps.
Secondly they broke down the top 40 grossing in-app purchasing titles by category, to see how good they are at upselling :
Games top the rankings of these best performing apps, with ngmoco’s Eliminate Pro currently the No. 8 top-grossing app, validating ngmoco’s shift from a paid to freemium model. Mafia Wars is another example. Seven of the top 40 grossing apps with in-app purchasing are games. After games, social networking apps such as iRose , TweetPush , and Boxcar are doing the best job convincing users to pay up after they download the free versions. Social networking apps take six of the top 40. Then comes books, with four of the top 40, including Comics .
[via TechCrunch]
