Verizon Publishes Yet Another (Frustrated) Ad Against The iPhone

Verizon's anti-iPhone campaign is still on its way and is coming now to print, in Sports Illustrated to be precise. This time it looks like Verizon is holding its line but has slightly changed the tone to make it sound much like "The Droid is proudly fighting Apple's tyranny." They also dropped the network superiority line this time. Here is the actual text of the ad:

This is a world of “nope,” “nuh-uh,” and “sorry, Charlie.”

A world of smiling denial. Petty tyrannies that have made their way into our cell phones. Into the very way we choose to speak to another human being. There are dozens of doesn’ts. Doesn’t allow customization. Doesn’t run multiple apps. Doesn’t allow you to swap out batteries. Doesn’t allow open development. These arrogant little devices are barely worth more than the pocket lint they rest upon. Because now there’s a phone so smart. so strong. So subservient to its user, it refuses to include “doesn’t” in its dictionary app. In a world of doesn’t. Droid Does.

I think it's particularly interesting to see how Verizon is actually segmenting the market and addressing it in specific ways. They address the younger consumers with "There is a map for that" during Gossip Girl, tech-savy users with  "Stealth"-like planes launching droid embedded missiles on the Internet and finally at Sports Magazines readers with aggressive and running on a grass root texts. What they are writing sounds more to me like a frustrating discussion with a not-too-friendly Apple Store vendor than reality. What do you think? [via CNET]

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