Apple Buys An Ad Network

According to the WSJ, which seems to have a snitch in Cupertino, Apple isn't quite done with its Christmas shopping yet. They are claiming today that Apple would be about to announce that it has acquired Quattro Wireless, a mobile advertising company. After Google acquired Admob, I guess Quattro was all that was left for Apple, but I still wonder if the fact that their biggest client is Disney played a role. Lastly, this might also explain why Apple just patented an Ad-sponsored App Store :

I don't like the sound of that...

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