Loopt Update Adds New Content Partners To Provide More Local Music And Entertainment Events

Loopt v2.2 is expected to hit the App Store at any moment today, which will expand on the app's Pulse feature to help you find even more local events that you can share with friends. The update will be arriving just in time for all of you SXSW goers.  How convenient? By accessing the now conveniently placed Pulse tab, you will be able to find, check-in at, share tips, and RSVP to tens of thousands of events with ease.  You will also be able to see which of your friends are currently at these events, and which are going to be attending.  For some music events, you will even be able to a hear a sample of the band playing from within the app.

“Locally-relevant content is crucial for helping people to truly discover the world around them,” said Sam Altman, CEO of Loopt. “By adding Events to our Loopt Pulse, our users can now not only find great places to eat and drink, but also discover music, movies, dance, comedy and theater events going on in their neighborhood right now.”

For those attending SXSW in Austin, Texas, this update will come in very handy.  Loopt v2.2 will feature a full guide to the music, events, and celebrations at the event, allowing you to check in at certain SXSW venues for opportunities to win giveaways and other special offers. Loopt v2.2 is basically about adding new content partners in order to provide more location-based events.  The new content sources include SonicLiving (connects music fans to local concert listings, song samples, tickets and other listeners), Zvents (a leading producer of entertainment guides online, powering a network of more than 285 media partners), and Metromix (a local entertainment guide spotlighting bars, restaurants, and entertainment across more than 60 U.S. metropolitan markets).  That's on top of all of their current partners, including Zagat, CitySearch, Bing, and TastingTable. Finally, the Loopt update boasts expanded sharing through Facebook and Twitter, improves functionality around checking-in and sharing locations, and adds a handful of searching options to help you more easily find places and events. Will this update make you take a second look at Loopt for your iPhone, or are you already quite settled in with your other location-based service?

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