The iPhone is the ultimate convenience maker. Need to save some time and effort to complete a task and it’s there. Things like paying your bills, ordering a pizza or getting that cup of coffee at Starbucks can all be accomplished by a few keystrokes on an app. Thanks to a new app called Giiv, sending a present is as simple as a text from your iPhone.

Giiv is a new mobile gifting platform that works very simply by sending presents with mobile phone numbers. You can choose from a variety of products from merchants like Amazon, Fandango, and services like massages or yoga classes.

Giving a gift begins with registering for the service and providing your payment information. After that, it’s as easy as entering the recipient’s phone number and typing in a short message for delivery. Gifts are redeemed on the Giiv site using a code found in the text message. Every gift sent with Giiv also incurs a 99 cent convenience fee.

If you’re prone to waiting till the last minute to buy a gift or just want to send a quick smile to let them know you care, Giiv is a very convenient way to do it. It’s probably going to be a memorable one too given what a unique gifting experience this is.

Giiv is a free app and it’s available now on the App Store.