The competition for your hard earned dollars this holiday season is getting fierce with the latest app released by Amazon.com; Price Check.

The free iPhone/iPod touch app turns your device into a barcode reader for price comparisons. It arrives just in time for Black Friday and the entire holiday shopping season. Imagine finding the perfect gift for your dad at the local Macys store. Using the app, you can see if the price of the item in the store is good, or if better prices are available somewhere else.

Naturally, since it comes from Amazon, Price Check compares prices with its inventory. However, it also includes prices from its list of merchants too. Therefore, you have a broad price comparison tool available at your fingertips.

You can search for products using four easy methods:

  • Scan a barcode
  • Snap a picture
  • Say the product name
  • Type in search

The categories available within Price Check include: Books, Textbooks, Movies, Music, Video Games, CDs, Electronics, Home & Garden, Automotive, Baby, Beauty, Camera & Photo, Cell Phone & Services, Clothing, Computers, Grocery, Health & Personal Care, Home Improvement, Industrial & Scientific, Jewelry, Kindle, Kitchen & Dining, Magazines, Musical Instruments, Office Products, Patio & Garden, Shoes, Software, Sports & Outdoors, and Video, & Watches.

The Price Check by Amazon app is available today in the App Store.