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Bryan M. Wolfe
| December 29, 2010
Apple Needs A Subscription Model; Magazine Sales On iPad Continue To Drop
The iPad has done nothing to improve sales in the magazine publishing business. Magazine downloads are down, despite some impressive numbers earlier this year. According to recent Audit Bureau of Circulation filings (and reported by Memo Pad), digital sales have dropped across the board in the latter part of 2010. For example, Wired sold 100,000 copies of its debut issue in June. Since then, sales have steadily deteriorated. From July through September, sales dropped to 31,000 per month. In October and November, sales fell to 22,000 and 23,000, respectively. Other findings: