You are using an outdated browser. Please upgrade your browser to improve your experience.
Bryan M. Wolfe
| December 6, 2010
Game Makers Argue Over Strength Of Gaming On Apple TV
Four years ago, Apple was selling iPods like gangbusters, but hadn’t yet produced its successful iPhone. Less than one year ago, the iPad was still unknown, and the tablet market was virtually nonexistent. Both devices energized their respective markets. Now, two different console game makers are wondering if the Cupertino, California-based company is about to join their market too. And, if they do, whether they’ll be successful. Apple is rumored to be thinking about competing with the PlayStation, Wii, and Xbox by introducing gaming on its Apple TV. Or even buying an existing gaming company like EA. Computer and Video Games magazine recently asked EA Vice President Patrick Soderlund if Apple’s entry into the gaming industry would work. He stated:
"If it was anyone but Apple, I'd say that's going to be very hard," he replied.
"I still think it's going to be extremely hard for them but they've surprised many people before.
"Look at what they did with the iPhone, right? They are a truly brilliant company so I would give them a relatively good chance to succeed if they tried."However, a representative from Activision doesn't think allowing App Store games onto the Apple TV would be successful. They told Italian website Ispazio:
"We do not believe that the App Store is a great opportunity for dedicated games."Incorporating App Store capabilities into the Apple TV would not be a gigantic step for Apple. In fact, I'd be surprised if that doesn't happen in the near future. Whether it would be successful is another story. But, if it is, it could spell doom for Sony, Nintendo, or Microsoft, and even for some gaming developers. What do you think? If done correctly, would you throw away your Wii for an Apple TV? Leave your comments below.