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| February 15, 2011
Apple Officially Launches Subscriptions On The App Store - Offers New Revenue Split For Publishers
In a press release this morning, Apple officially introduced the new in-app subscription feature for the App Store. Already present in The Daily for almost two weeks, the new feature will allow all content publishers to let readers subscribe to a publication from within an app, and be billed on a recurring basis. The system is fairly simple. Publishers set the price and length of the subscription, and users can sign up from within the app, then manage their subscription from a dedicated tab in the App Store. One interesting change is the way Apple will be splitting revenues from these subscriptions. In a nutshell, subscriptions started from within the app will follow Apple's traditional 30-70 split, where the publisher only gets 70 percent of the revenue. Subscriptions started outside of the app (for example if you sign up on a publication's website or any similar deal), will result in Apple not taking any cut. However, publishers can't force you to leave the app to sign up on the web (using links and such). Furthermore, Apple finally gave in to publishers, and will share your private data, such as your zip code as long as you agree. Lastly, subscriptions are believed to be tied to Apple's upcoming 4.3 release of iOS. This announcement leads us to believe it might be released very shortly. What do you think? Good news, or are subscriptions freaking you out? Full press release, Steve Jobs quote included: