The NCAA March Madness On Demand App Is Very Popular

Just how popular is the NCAA March Madness On Demand app, which offers live streaming of the 2011 NCAA Basketball Tournament? Extremely popular, according to Turner Sports, CBS Sports, and the NCAA. According to a press release first announced by TV by the numbers:

In total, there were 26.7 million visits across the NCAA online and mobile platforms from the start of the First Four® on March 15 to the completion of the third round on March 20. Additionally, the first three rounds of the tournament garnered 10.3 million total hours of live streaming video consumed through the MMOD broadband and mobile products.

This is an increase of 47 percent over the same period in 2010. These numbers aren’t surprising. After all, the NCAA and its partners made the decision to offer real time streaming of every tournament game for absolutely free. On mobile devices this is done exclusively through the universal iPhone/iPod touch and iPad app. Accordingly, NCAA March Madness On Demand (MMOD) was the top free app for both the iPhone and iPod on Thursday, March 17 and Friday, March 18 in the App store. In fact, 36% of all streams for MMOD on Saturday, March 19 and Sunday, March 20 were from the iPhone and iPad apps. An average of 92.9 minutes per daily unique visitor was spent streaming MMOD on broadband Thursday, March 17 – Sunday, March 20. The tournament, which continues through April 4 with the national championship game, resumes tonight with four games on the schedule. The free NCAA March Madness On Demand app is available in the App Store.

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