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| March 7, 2011
Samsung Rethinks Their Tablet Pricing Structure After iPad 2 Announcement
Thinner, lighter, and faster; Apple's iPad 2 was bound to send some competitors running back to the drawing board. There hasn't been a vocal regret from a company in a while until Samsung's Lee Don-joo, executive vice president of Samsung's mobile division, spoke out last week after the iPad event. Quoted in a Macrumors article, Lee Don-joo said:
Apple has presented new challenges for the South Korean company with a thinner mobile gadget that is priced the same as its predecessor.More specifically, Lee stated that Samsung's pricing structure is in dire need of a change:
The 10-inch (Galaxy tablet) was to be priced higher than the 7-inch but we will have to think that over.I'm glad to see at least one competitor acknowledge the importance of pricing when doing battle with the iPad. Apple might have a reputation for expensive products, however, the iPad has managed to beat its biggest tablet threats on cost. The Motoroloa Xoom has been a huge topic because of price. For example, the 3G Xoom tablet is rumored to be priced at $799. There are a number of tablets in the pipeline and a number of companies haven't committed to prices or release dates on their own tablets, like HP. I wonder how many companies besides Samsung are rethinking their plans. What about you?