In a move that will put it squarely against Hulu, Facebook, and the already mentioned Netflix, the Palo, Alto, California-based company is looking to cut deals with studios that carry movies and episodes of TV shows.
If that weren’t enough, Flipboard is also looking to cut deals with publishers to sell electronic books via its iPad app as well.
“We’re trying to create the largest company possible,” said Danny Rimer, general partner at Index Ventures, which helped fund Flipboard. He believes display advertising revenue’s migration online is “a very big opportunity.”
As part of that process, Flipboard for the iPhone/iPod touch is expected to launch in the coming months as well.
First launched on iPad in 2010, Flipboard was named by Apple as its iPad App of the Year. It offers articles from a growing list of brands including Oprah.com, Facebook, and more.
According to Reuters, the free app has been downloaded three million times.