There are many social apps that allow you to schedule your tweets and status updates for certain times (e.g., HootSuite, Tweetdeck). Buffer has been available on the Web for a while now and it’s similar to these, but it allows you to set up a queue of tweets and status updates. After all, sometimes we find ourselves with a lot of information we want to share at once, but it isn’t a good idea to spam our social feeds with multiple updates at once.
Buffer is finally available on the iPhone and you can now schedule your social updates at specific times to better reach your audience on the go. It will analyze your followers and friends and time your updates to go out when it can reach the most people. You can even view the statistics on the updates you send using Buffer.
The unique thing about Buffer is that you can install a bookmarklet in your browser (on both your computer and mobile device). Once added, you can click the bookmarklet when you want to share a link with your Twitter followers and Facebook friends. This will add the link — you can edit it how you see fit — to your Buffer queue. To do so either click the buffer icon in the top left of your browser, or use the keyboard shortcut alt + b.
Plus, once you’re already using the Buffer browser extension, you will notice a new option in Twitter on the Web: you can click “Buffer” on any tweet, instead of clicking “Retweet,” and this will retweet the tweet at a later time instead of sending it immediately.
Nobody likes social media spam, so using a tool like Buffer is a great idea. Buffer is available in the App Store for free. There’s no reason not to try it out.