An already busy week for news aggregator apps just got more interesting. Google today released its new Currents app for the iPhone/iPod touch and iPad. The universal app offers a personalized news experience in a magazine-like format.

Google Currents contains three “editions,” including Publisher, Google trending, and favorites.

According to Google:

We strive to give you beautiful and simple ways to experience all the content the web has to offer, such as sharing photos on Google+, watching YouTube videos and discovering books, movies and music from Android Market. Today we’re expanding our content offering with the introduction of Google Currents, a new application for Android devices, iPads and iPhones that lets you explore online magazines and other content with the swipe of a finger.

Publisher editions include in-depth articles, videos, photos, and slideshows from some big publishers. These include Forbes, Saveur, Popular Science, and TechCrunch. The Google Trending edition offers the five most recent trending stories in multiple categories such as world, entertainment and sports. Finally, your favorite blogs and feeds are included thanks to Google Reader subscriptions.

Google Currents - iPad

Finally, Google Currents offers offline reading as well as article sharing through a number of social networking sites including Google+, Twitter, and Facebook.

Take a look:

Google Currents’ entry comes just days after Flipboard arrived for the iPhone and Flud received a significant update.

We’re still playing around with Google Currents; therefore, expect a full review about the app sometime soon. In the meantime, download the app today in the App Store.