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| April 30, 2012
Need To Carry Your iPhone But Have No Purse? You Need A JoeyBra
While Kickstarter has been responsible for some pretty incredible iPhone related projects, it has also be responsible for some pretty strange creations as well. One such product is the JoeyBra. Yes, that's right, a bra as an iPhone accessory ... Before I get into the specifics of this strange product offering, take a quick look at this video taken from the Kickstarter project. It will help explain the motivation in developing this product: If you cannot view the embedded video above, it is also available by clicking here. The JoeyBra product is, while a bit odd, quite a clever idea. Yet I can't help feeling this is an elaborate, and late, April Fools' joke. It allows the wearer to carry an iPhone, credit card, and ID with them while out at a party, or anywhere else carrying a purse might be difficult. [caption id="attachment_296179" align="aligncenter" width="200" caption="An example of how discreet the JoeyBra is in use."][/caption] Since I don't wear bras myself, I cannot comment on how comfortable such an option would be, but it sounds quite practical to me. The Kickstarter description likens wearing the JoeyBra to wearing earrings; after a bit of use you no longer notice. Mariah Gentry, Co-founder of JoeyBra created a short YouTube video showing how easy the product is to use: If you cannot view the embedded video above, it is also available by clicking here. The rewards offered to potential investors look quite impressive as well. They range from a video "thank you" for a $5 investment up to two JoeyBras, a sponsorship mention, an invite to a VIP party, and a visit to some real kangaroos for just $500. This is certainly one of the stranger Kickstarter projects I've seen so far, but it's an interesting one. However, I think I might hold out for the company to release boxers for my iPad.