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A.T. Faust III
| May 3, 2012
Steve Jobs Plays FDR In This Private Apple Promo From 1984
What is this I don't even-- Now, I'm not much of one to fall in line with stupid internet memes, but after watching this internal Apple promo from 1984, that's about the only response I could muster. Network World, who obtained an exclusive copy of the never-before-released video, sets the scene:
Entitled "1944," the almost 9-minute full version was Apple's in-house takeoff on "1984," the iconic first Macintosh TV ad that caused a sensation during that year's Super Bowl. Set as a World War II tale of good vs. IBM, it is a broadcast-quality production (said to have cost $50,000) that was designed to fire up Apple's international sales force at a 1984 meeting in Hawaii.To watch the flick, you'll need to follow the link above (or tap here), as embedding has been disabled by the source. Just remember, [caption id="attachment_297227" align="aligncenter" width="555" caption="Fair warning."][/caption]