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Bryan M. Wolfe
| May 11, 2012
Time For Apple To Muzzle Siri Or Make The Assistant Better
First launched in October, the iPhone 4S remains a popular choice with smartphone buyers. However, when history is written, I’m pretty sure Apple’s fifth handset won’t be considered one of the company’s best. While it beats the iPhone 4 in terms of speed and in the quality of the photos and videos it can take, the iPhone 4S will largely be remembered as the handset that brought us Siri, Apple’s uninspiring voice assistant. Oversold by Apple as a service that “helps you get things done just by asking,” Siri remains a work in progress, seven months after its debut. Instead of improving Siri (there have been no updates to the service), Apple keeps the product in “beta” and has resorted to recruiting Samuel L. Jackson and Zooey Deschanel to prop up the Siri brand. It didn’t have to be this way. Apple sold me on Siri last fall. In fact, it was the main reason I replaced my iPhone 4 with the iPhone 4S. However, as the months went on, I used Siri less often and became frustrated with its limitations. I’m still waiting, for example, for Siri to link up with ESPN and tell me baseball scores, or have it tell me what’s showing at the local multiplex. Plus, isn’t it about time Apple opens Siri to other developers?