What If Apple's iTV Doesn't Even Have A TV Built-In?
May 24, 2012
For months now, we’ve reported on numerous rumors concerning Apple’s so-called iTV. Now a new report by BGR suggests that this product might not be a television after all.
According to the report, rather than being a full-featured television, Apple’s iTV could actually be something closer to an iHub, which would serve as a focal point in an Apple-powered household.
According to Forrester Research analyst James McQuivey:
“Apple should sell the world’s first non-TV TV. Instead of selling a replacement for the TV you just bought, Apple should convince millions of Apple fans that they need a new screen in their lives. Call it the iHub, a 32-inch screen with touch, gesture, voice, and iPad control that can be hung on the wall wherever the family congregates for planning, talking, or eating.”Given that Steve Jobs notoriously said that we are now living in a “post-PC” world this makes a lot of sense. However, I would think that accessing television with it in some way out of the box would be a minimum requirement. After all, at 32-inches, this so-called iHub would be at least as expensive as televisions are today, if not more. Still, Apple has a knack for inventing products we didn’t know we needed. Five years ago, the first iPhone arrived without third-party apps and sold well even with its $599 price tag. In 2010, Jobs sold millions of us on a device with a name that sounded like it was a new feminine product. Therefore, perhaps the iHub would succeed even without television built-in. If Apple were to release an iHub, should it include television right out of the box? Source: BGR
