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Bryan M. Wolfe
| July 18, 2012
Better Late Than Never As AT&T Announces Their Own Shared Data Plans
AT&T has announced the upcoming availability of shared data plans. The new plans allow customers to share data between family members and also between devices. Called “AT&T Mobile Share” plans, the new options become available in “late August,” according to the company’s press release. This announcement comes just weeks after Verizon announced a similar plan that went into effect on June 28. Like Verizon’s plan, AT&T customers will be able to share data across 10 devices. One of these must be a smartphone. Each plan includes tethering and unlimited domestic calls and texts for smartphones and basic or quick messaging phones. Naturally, the devil is in the details. Upfront costs begin at $45/month for smartphones, but this cost falls, depending on which data plan is chosen. In other words, the more data you buy, the lower the upfront costs will be for each smartphone. Other monthly costs are: $30 for basic and quick messaging phones, $20 for laptops, LaptopConnect cards, and netbooks, and $10 for tablets and gaming devices. AT&T Shared Data Plans
For example, a household that includes three iPhones and two iPads would pay $120/month for the devices plus another $70/month to share 4GB of data, for a total of $190. Meanwhile, a household with one iPhone and two iPads would pay $65 plus an additional $120/month to share 10GB of data, or $185. According to David Christopher, chief marketing officer, AT&T Mobility:
- 1GB; $40 ($40/GB)
- 4GB; $70 ($17.50/GB)
- 6GB; $90 ($15/GB)
- 10GB; $120 ($12/GB)
- 15GB; $160 ($10.67/GB)
- 20GB; $200 ($10/GB)
With these new plans, the more you share, the more you save. They’ll be a good fit for a variety of new and existing customers. But if customers want to stay on their current plan or choose from our existing plans, they can do that, too. It’s their choice.