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Amazon Could Be Set To Launch KindleCare

On Dec. 13, Amazon filed a trademark application for the wordmark “Kindle” with the U.S. Patent and Trademark Office. When Amazon did this, the language they included sounds a lot like the company’s own version of AppleCare could soon be arriving, according to Gigaom. Under associated good and services, the filing includes:
Maintenance, repair, updating and installation services for computer hardware, computer peripherals, computer networks and consumer electronic devices; consulting services in the field of physical maintenance of computer hardware, computer peripherals, computer networks and consumer electronic devices; technical support services, namely, troubleshooting in the nature of the repair of computer hardware.
As the report suggests, this description sounds almost exactly like a copy of Apple’s own AppleCare trademark. In this case, it covers “maintenance, repair, updating and installation services for computer hardware, computer peripherals, computer networks and consumer electronic devices.” Amazon does provide extended warranties on their line of Kindle products. However, this is currently outsourced to Service Net, which is owned by AIG. Source: Gigaom
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