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Bryan M. Wolfe
| December 27, 2012
People Becoming Less Satisfied With Apple’s Online Store
Consumers are less satisfied with Apple’s online store, according to a new survey. The site received a rating of 80 out of 100. This is down 3 points from 2011. The new Foresee Holiday E-Retail Satisfaction Index survey concluded that Amazon provided customers with the best online shopping experience. The largest online retailer on the planet received a score of 88 out of 100 for the second year in a row. Apple’s drop is being contributed to their site's navigation. Larry Freed, president and CEO of Foresee suggests that improving the functionality of the site would give it “the biggest boost.” Reuters