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Bryan M. Wolfe
| January 7, 2013
The 9.7-Inch iPad Will Continue To Dominate Thanks To Growing Enterprise Market
Much of the buzz in recent months has focused on the iPad mini. However, this doesn’t mean that the 9.7-inch iPad no longer dominates the tablet market. In fact, thanks to the enterprise, Apple's flagship tablet could continue to dominate for a very long time, according to AppleInsider. Gene Munster of Piper Jaffray recently completed a survey of 59 chief information officers in 12 different industries. What he found was continued growth for the 9.7-inch iPad. The reason? Apple’s flagship tablet is better suited than the iPad mini for business operations. According to the report, 57 percent of organizations plan to deploy tablets to workers this year, compared to just 46 percent in 2012. Of those that plan on participating, 15 percent have plans for “broad deployments.” Says Munster, who reports often on Apple:
We view the greater deployment of tablets as a positive for AAPL given that we believe the iPad has over 60% global tablet share and likely a higher share among enterprises. We believe continued growth in enterprise tablet deployment will help drive continued growth in the full sized iPad segment given the larger iPads are better for content creation.The 7.85-inch first-generation iPad mini launched in October at the same time Apple announced the fourth generation iPad.