Amazon is making it easier for iOS users to purchase and download new music. The largest online retailer in the world has unveiled a Web-based music store specifically for iPhone/iPod touch owners.

The site, which is available at http://www.amazon.com/mp3, includes a number of features that should make Apple squirm at least a little bit. This includes the ability to quickly swipe through carousels of songs and albums. Additionally, each song may be previewed for 30 seconds, and played in the background as you browse.

To buy an item, tap on its listed price twice — once to begin the process, the second to confirm the purchase. Songs bought may be played via the free Amazon Cloud Player app without going against a user’s Cloud Player storage limit.

One of the nice things about Amazon’s new offering is that users can now perform quicker price comparisons between Amazon and Apple’s own iTunes store while on the phone. On the downside, buying music this way won’t automatically put those items into the iPhone’s music library. For this, you will still need to download the free Amazon MP3 Downloader tool and sync your music with iTunes on a Mac or PC.

Amazon Launches A Web-Based Music Store For iPhone Owners

Through our initial tests, we found that Amazon’s new store worked as expected. In fact, it is clear that Amazon looked at mobile iTunes as inspiration when creating their own store. By doing so, we believe that most users will have no problems using the store for the first time.

Amazon has become quite savvy at maintaining and enhancing their presence on iOS devices without having to pay Apple any of their revenues. The Amazon Cloud Player app, just like the Kindle app before it, allow users to access their content. However, the purchases must be done outside of Apple’s App Store ecosystem. This new release makes this process easier for the user.

Amazon’s new Web-based music store is available here.

Via: Macworld