Apple’s attention to detail for products is legendary. So too is the thought process the company uses to name new products, according to Apple guru Jony Ive.
During a discussion on the British children’s program, “Blue Peter,” Apple’s senior vice president of industrial design explained how his company approaches naming new products.
When designing a hypothetical lunchbox, Ive explained:
If we’re thinking of lunchbox, we’d be really careful about not having the word ‘box’ already give you bunch of ideas that could be quite narrow. You think of a box being a square, and like a cube. And so we’re quite careful with the words we use, because those can determine the path that you go down.
Here is Ive’s entire “Blue Peter” interview:
At the event, the “Blue Peter” program honored Ive with its highest accolade – the gold Blue Peter badge. “Blue Peter” is the longest-running children’s show in the world.
Via: Tom Davenport